Showing posts with label coffee. Show all posts
Showing posts with label coffee. Show all posts

Friday, 14 September 2012

Marketing at its brightest for people who aren’t?


In today’s look at utter daftness in the food industry, the main prize goes to Nestlé for a new product it's marketing in the UK.

Nescafé 3 in 1 – a product designed for people who are not capable of putting a teaspoon of instant coffee into a mug with a teaspoon of sugar, water from the kettle and some milk.

If you’re incapable of this, then 10 sachets will cost you £2.10 – that’s £1.21 for 100g or, more to the point here, 21p per cuppa.

Nescafé instant coffee granules cost £2.68 for a 100g jar. Which sounds good by comparison – until you realise that according to the company, a serving is 1.8g of coffee, which means that the jar will give you 55.55 cups.

As opposed to 10.

In other words, for the same number of cups of coffee as you'd get from the jar, you'd need to spend £11.66 on the sachets.

Even though you have to pay for sugar and milk, it still works out considerably cheaper to do that rather then buy these sachets.

So what extra bang for your buck do you get in these magic little sachets?

Apart from instant coffee. With sugar. And milk.

According to Ocado.com, the ingredients are:

Sugar (52%), Whitener (38%), (Glucose Syrup, Hydrogenated Vegetable Oil, Skimmed Milk Powder, Acidity Regulators (E340ii, E451i, E452i, E331iii), Milk Proteins, Vegetable Fat, Emulsifiers (E471, E472e), Flavourings, Anti-Caking Agent (E551), Stabiliser (E339), Salt), Instant Coffee (10%).

Yeah. Right. Sounds delish.

Is there really anyone out there who can’t find the time to make an ordinary cup of instant coffee?

I’m minded to think that anyone who answers ‘no’ actually deserves to be ripped off.

Just wait until they produce a version for people who like their coffee black and unsweetened.

Tuesday, 23 August 2011

Espresso yourself

Travel, so they say, broadens the mind. It can certainly be an education in more ways than one – and one of the subjects on which we finally got ourselves rather more educated this year was that of coffee.

It’s not that we didn’t like coffee, you understand. More that we have been suckered into over-complicating the subject.

I’d drunk black coffee on and off over the years – usually as a diet thing – it was only six years ago, when we visited France and Spain for the first time that I really appreciated it.

Well, to be accurate, it wasn’t so much a ‘black coffee’ – or a mug of coffee without any sugar or milk added – as it was an introduction to proper espresso.

I remember sitting in central Perpignan, outside a café and alongside the canal, drinking a cup that came with a small square of dark, dark chocolate – a superb double kick.

We returned from that trip with cups and saucers in a Gaudíesque design, determined to continue our new-found delight in espresso.

The old filter machine at home was leaking, which gave us a great opportunity to replace it. Thinking that serious coffee required serious investment, we bought a vast contraption that had deposited the fresh coffee into a large vacuum jug.

The advantage of this was that no further heat was applied, thus avoiding the coffee being stewed if you couldn’t get through four mugs in five minutes.

This, we thought, was being intelligent in the coffee stakes. Now admittedly neither of us have any knowledge about the correct temperature at which you brew coffee or any of the other technicalities that apparently exist.

I do know that you don’t pour boiling water on coffee and that rinsing the dregs down the sink is a good cleaner for the drain – but that’s the limit.

However, on top of that, we picked up an espresso maker. Apparently the smallest on the market, it was a heavy thing that looked like a miniature Imperial walker from Star Wars.

We used it a few times, but regardless of whether we ground our own beans or bought ready-ground ones, the results were never quite what we’d hoped for – from either machine.

Two years ago, on our first self-catering stay in Collioure, we encountered a cafetiere or French press for the first time.

We used the same one last year, when we returned to the same house.

This year, our different accommodation revealed that it seems to be a popular method of brewing coffee domestically in France. The owner had two – large and small. The small, we soon discovered, did us a nice two espresso cups each in a morning.

When we arrived, a previous guest had left the remains of a packet of Lavazza in the fridge – so we didn’t spot it until we’d already bought a packet.

But opting to use that up first, we quickly realised that the small French press required three heaped teaspoons of powder to get a good, strong brew.

Thus was coffee lesson number one learned: we’ve not been using enough beans/powder to made anything that doesn’t (to me at least) taste rather insipid and unimpressive. No wonder I’d rather gone off coffee.

Second lesson – you don’t need to grind your own beans to get decent coffee.

Third – you don’t need some overblown piece of kit to make decent coffee.

As it happens, the filter machine at home has been playing up – which may have had something to do with limescale.

And when we went to try the espresso machine, it refused to even open.

There seemed only one sensible move – and it wasn’t investing close to £2,000 in the most expensive piece of kit that John Lewis sells for making coffee, but going back to basics.

A French press will do just fine – and it even saves me a vast amount of valuable work surface in the kitchen!