Some of you might have missed it, but this is an Olympic year.And indeed, it's the year of the Games being in London. Further to that, I happen to live within an Olympic borough. Exciting or what?
Well, let's pass over the point of my personal excitement for the moment, but in a wider spirt of enthusiasm, I thought I'd share with you a logo that I spotted the other day.
A local college, which I pass every day on my way to work, has just been decked out to advertise the fact that it's undertaking 'Games maker training'.
Now quite apart from the fact that that is an horrendous use of language, I couldn't help but notice the branding on a large banner hanging outside the college.
And that's what I reproduce here.
The only difference on the one I spotted at the college is that there's a Cadbury's logo to the bottom right, outside the dark blue box.
It didn't take long before I started wondering why a sponsor's logo has equal prominence with the logos of both the Olympic and Paralympic Games.
Might it be telling us something about what the Games are really about?
And what does it say about any expected – or even desired – Olympic legacy?
I leave that to your imaginations.
