Showing posts with label corporate ethics. Show all posts
Showing posts with label corporate ethics. Show all posts

Monday, 10 November 2014

Spot the war profiteering disguised as charidee

Don't forget the profit opportunities
A few weeks ago, flicking through my Twitter feed, I came across a retweeted contribution from one Douglas Carswell, the newly-elected – and first – UKIP MP.

In just 147 characters, he managed to mention both “sofa government” and “citizen consumers”.

The former is all about government policy being made by senior ministers and a handful of advisors.

The latter refers to an idea that citizens, via their consumption, can ensure that companies make ethical decisions.

It has been done. In the 1980s, declining sales of aerosols producing CFCs forced manufacturers to rethink the products and come up with less environmentally damaging solutions.

But apart from such high-profile campaigns, how much can it work?

For instance, will enough people to make a difference boycott companies that pay such low wages that the taxpayer has to top them up in order for workers to be able to afford to live?

Underlying it all is the ideology of deregulation: if the consumer makes the choices, no government intervention would be needed. And, of course, The Market, given free rein, will provide the ‘perfect’ results (as though the market were somehow not entirely dependent on human intervention, including political intervention and decisions – but that’s a different subject).

All of which sounds lovely, but is as divorced from reality as telling people that, if regulations are removed and those at the top were just allowed to do whatever they want in order to make money, the increased wealth would ‘trickle down’ to everyone else.

It also supposes that the majority of people are, when being consumers, able to make ethical choices that often mean spending at least a little more cash – or that most people have the time or inclination to investigate the ethics behind every purchase that they make, which itself often means digging quite deep behind the façade of corporate bullshit.

Blingtastic way to remember the war dead
In terms of affording the ethical, the fallacy of trickle-down is a major factor in why incomes for the majority have fallen, putting increasing numbers of people in a position where they can less and less afford to look for those ethical options.

Research in the US suggests that consumers (or at least some) want the companies that they buy from to be involved with ‘causes’.

I’ve dealtwith ‘cause marketing’ on this blog previously, but this is just another take on the same thing, spun a little differently and taking it to the level of political ideology.

Over the weekend, there appeared on my TV an advert from Sainsbury’s, linking that store with the Royal British Legion’s poppy appeal.

The company offered, among other things, to recycle your poppy if you return it to the store after use. The advert describes a commitment to the past – and the future – with images of an elderly man (a veteran, presumably) and a young boy (a future veteran?), while also noting that stores sell a range of poppy-related objects (such as an umbrella), with proceeds going to the Legion.

So, is Sainsbury’s doing all this out a genuine sense of charity/patriotism?

Well, it might be. It is entirely possible that the company’s head honchos feel a deep commitment to remembrance and to the wellbeing of veterans.

But on the other hand, that’s not why it’s being advertised in such a way. It’s being advertised to show the company in such a light that it will encourage customers to shop there.

That is not ethical: it is nothing other, at core, than trying to profit from war.

Oh, Sainsbury’s might not make a penny from any poppy-related purchase or act of education or recycling – some of these might even cost the company money. But all that is an investment.

The chances of someone responding to that advert just to pop this year’s used poppy in a recycling tub (instead of in the recycling bag or box they get from the local waste collection service), and not then doing some shopping there seems a tad unlikely.

Will people really decide to make an extra shopping trip just to go to Sainsbury’s – when they do not do so usually – to buy a poppy brolly – when you can choosefrom seven different poppy umbrellas at the Royal British Legion’s own online shop – and then walk out and not pick up a few odds and ends for that midweek supper?

This is about persuading the ‘citizen consumer’ to shop at Sainsbury’s because it shows obvious, outward support for a cause that that shopper cares about. The adverts are deliberately placed to coincide with the annual remembrance ceremonies and Armistice Day.

They won’t be appearing next April, with a message that Sainsbury’s is still caring about remembrance and veterans, even when no poppies are on sale and no commemorations are scheduled.

Poppy pizzas from Tesco
If Sainsbury’s cared about remembrance and veterans, and not profits, it wouldn’t spend hundreds of thousands of pounds creating advertising campaigns on the issue. It could donate that cash to the Legion instead, without making a hoo-ha about it that simply screams: ‘just look how good we are by doing charidee stuff’.

This is cause marketing, aimed at the citizen consumer, and with the prime intent of increasing footfall and, with that, profits.

Of course, Sainsbury’s is far from being alone in such behavior. Indeed, Bill King spotted Tesco selling ‘poppy pizzas’.

A Tesco pizza is probably tasteless anyway, but this takes it to a whole new level.

And there will be be countless more companies playing the same sort of games.

So perhaps the ‘real’ citizen consumer should, then, deliberately refuse to spend money at companies that so blatantly exploit the war dead to make a buck.

They might also consider that the Royal British Legion needs funds to help veterans, because governments that send people to war rarely seem much interested in those veterans once they return, and thus the public is left to fill the pick up the pieces via charitable donation.

But then again, all this would involve real and meaningful ethical or moral choices: and that is not what the concepts of ‘citizen consumer’ and ‘cause marketing’ are remotely about.



Friday, 1 August 2014

Keep calm – and carry on being grumpy

Even if ‘50 is the new 40,’ as some claim, it’s very much the case that I am now middle aged. And with it, grumpy.

And this has been a week for grumpiness to thrive.

No, I’m not “grumpy” about children being blown to bits as they sleep; or about an increasingly vicious civil war between, on the one hand, a deeply unpleasant dictator and, on the other, rebels that include a bunch of fundamentalists who are too extreme even for Al-Qaeda to want to be associated with.

Or that Iraq is cracking up – as predicted – with some of those same nutters taking over swathes of the country; or that more nutters in Nigeria are kidnapping scores of women and girls, and killing many more hundreds of people in the name of their particular sky pixie.

Or that someone – concrete evidence appears to be somewhat lacking at present – blew a civilian plane out of the skies in the middle of their own grubby, nasty little nationalistic war, killing the 298 innocent men, women and children on board, including many scientists who have been leading the global fight against HIV/Aids.

Or that our own government, hand-in-hand with a complicit media, is continuing to push policies that increase the prevalence of poverty in the UK, including among those who are in work, while at the same time demonising the vulnerable and, in more and more cases, effectively driving them to their deaths.

Or that there is also, in the UK, increasing evidence of an Establishment cover-up of Establishment abuse of children.

These things don’t make me “grumpy”: these things make me fucking furious.

But today, let’s focus on a few causes of the “grumpy”.

It was 29 July when I was told, via Twitter, to contact Carphone Warehouse by phone.

I refused, because I want something in writing – even if only digitally so.

Let me explain.

I had just discovered that the contract for my mobile phone (the only phone I have) was up. The handset was originally from Carphone Warehouse, while the service was provided by Orange.

It had dawned on me that the contract was nearing its end – not least because, on 14 July, I took a call from a young-sounding man who told me as much, and then tried to engage me in a conversation about renewing or a new deal.

I refused to discuss it on the grounds that I was at work and that I didn’t have any paperwork with me. Not that that stopped him from trying to ignore this and push me into the conversation that he wanted to have.

Now I assumed – rather naively, it now seems – that he was from Orange, since he clearly knew about the expiration of a contract I had. To be frank, I’d forgotten that the handset was from a different company.

That was the second attempt to call me and, between then and this Monday, there were at least nine further attempted calls from that number – a Nottingham landline – that I have a record of.

Quit phoning me, you duplicitous scum!
I refused to answer those I was aware of when the phone was ringing, although I was getting more and more pissed off by what was getting damned close to harassment.

I was steeling myself to ring back and cancel my connection with them.

But before I managed that, I took a call from Carphone Warehouse on Monday morning, telling me that my contract on the handset was up and would I like to renew/upgrade etc.

My suspicions were aroused, and I verified with the caller that I now owed the company nothing – even if I kept the handset.

A short while later, over lunch, there was another of those attempts to phone me from the Nottingham number (0115 828 5045).

By this time, I was seething. So I rang the number back – to hear a recorded message telling me that it was a company called debtmastersdirect.co.uk.

This was the point at which the air turned blue.

What debt? Why the hell is a company with that name harassing me?

I looked them up online – sure enough, they claim to deal with debt, insolvency etc. I Googled further – they have a reputation for harassment, on the basis of comments from people on various forums.

And also from various forums, Carphone Warehouse has form for selling customers’ data.

On Tuesday, after fielding yet another call from Carphone Warehouse trying to push me into rapidly agreeing a new contract, I called Orange to check a few things with them.

Now, here’s where it gets a bit complicated. I have two contracts with Orange – one for the phone that I got from Carphone Warehouse, and one for a tablet that Carphone Warehouse knows nothing about.

Although the handset contract expired this week, the service contract has a few more weeks to run.

The contract on the tablet, which I bought outright, direct from the maker, expired a short while ago. Orange had missed that, as had I.

Now, given that nobody bothered to ring me about that contract, it seems unlikely that it is Orange that is being careless with my data: why would they sell or pass on details of just one contract when there’s another that’s already expired?

And the pestering has, in time terms, come much more obviously closely to the expiration of my contract for the handset with Carphone Warehouse.

Gambling is not one of my vices, but were I a betting woman, my money would be on Carphone Warehouse as the source from which debtmastersdirect got hold of my details.

Now that could mean either that the company sells or hands on data, or that its data security is poor.
I took to Twitter to complain that the company was selling data.

Companies don’t like that sort of social media coverage, so it responded quite quickly by saying: “we are very sorry to hear this Amanda, if you wish we can remove you from our callers lists?”

It wasn’t Carphone Warehouse calling, though – so how could it help to be taken off one of “our callers [sic] lists”?

Remember, it was a Nottingham number that leads directly to a company calling itself debtmastersdirect, which obviously has sidelines in trying to duplicitously bully people into new deals.

I asked Carphone Warehouse if that tweet meant that they were admitting selling data. They responded that they never, ever sell data.

They suggested phoning their customer helpline. Nope. I want this in writing.

They suggested I use the complaint forms on their website. I did, sending them a lengthy screed on Tuesday, detailing the situation and asking, politely, for an explanation.

As of right now –more than 72 hours after been emailed a serious complaint – they have made no reply. So much for customer ‘service’.

And that is what makes me grumpy. One way or another, this is a company that has decided that it has a business ethos of ‘screw the customer’, then ignore them and just hope they go away.

Orange were a little more helpful: once I’d clarified that I had no debt with them, they admitted that, while they say they do not sell data, they do sometimes share it with companies that they have business relationships with, and the very non-pushy human voice at the end of the phone told me that, “unfortunately” they have no control over that data after that.

I may have been naïve in instantly believing that that Nottingham caller was from Orange. But when did we develop into a society where we start from an assumption that businesses can simply treat us with contempt, that it is entirely acceptable for grubby little companies to harass you duplicitiously – and that’s it’s our responsibility to check all these things first?

That’s remarkably similar to throwing the onus for dealing with bullying on to the bullied, isn’t it?
Right, that’s one of this week’s gripes.

One of London's typical sights
Up next is the total lack of bins around King’s Cross station that I noticed when I was walking through just this morning.

Oh, there are plenty of places to pick up a coffee or a can of something or so on, and public space in front of the renovated station, which is just so much better than the ’70s monstrosity that it has replaced, includes a mass of places to sit – but where the hell are the bins?

It’s no wonder central London is such a shabby, scruffy mess every single day.

Having used a single incident of the IRA planting a bomb in a railway station bin as an excuse to get rid of vast numbers of bins and thus save the money required to have them emptied regularly, councils have now hived off refuse collection to private companies that do as little as possible in order to gain as much profit from the taxpayer as possible.

The other thing that’s visible with the rubbish is a clear increase in the number of rough sleepers in central London.

I was at Euston station early on Monday morning for the first time in some months. Now I have a clue about what’s happening in this country, but even I found shocking the sight of at least three people folding up bedding on the grass outside the station, while another lay cocooned in a dirty blanket. I have never seen that before.

There are frequently rough sleepers outside the old Thameslink station when I travel through in an early morning, while recently, I’ve also seen people on a mattress on Northdown Street, while earlier this week, there was someone asleep on the wall outside an office building on lower Pentonville Road.

But that’s not the stuff of grumpiness – that’s the stuff of fucking furious.

And for today, let’s stick with the grumpiness – and let’s talk about cigarettes. Or, to be rather more precise, Gauloises.

Now set aside the health issues. I smoke. And I do like a Gauloises.

Until recently, they were available in some shops in the UK. In Hackney, I could get them at a Costcutter on Hackney Road. However, since the Co-op took that over and rebranded it, the range of tobacco products has been cut – including those.

That left a shop on Marchmont Street and one opposite Borough Market. A newsagent off Euston Road found them from one of the wholesalers and would get them regularly for me – he also found that, once he had them in stock, then other customers would buy them too.

Not for Brits any more
But now nobody has them.

Yesterday, via Twitter, Imperial Tobacco – which bought the brand in 2008 – told me that: “Regrettably we took the decision to cease distributing Gauloises in the UK”.

I’ve asked (politely) why, and am awaiting an answer.

In the interim, I assume that, since there is no indication that the company is ceasing production – and it was easy enough to get them in Paris – it’s more a case of there not being enough’ customers wanting them in the UK to make enough’ profit.

But the wider point is that it provides yet another illustration of the reduction of choices available in many areas of life to UK consumers.

Where, for instance, do we have the sort of small, independent tobacconists that one finds in every city and every village, not just in somewhere like France, but in places like Germany too?

French newsagents fascinate me in general, with a range of magazines that goes way beyond what most places stock here. They have magazines about philosophy – on general display! And not just in Paris!

We, on the other hand, have an increasingly homogenised world, where vast corporates get to decide what we will be sold and what we will not be sold; a world where meaningful choice, via a wide range of small independents rather than vast numbers of a very small number of companies, is being continually reduced – not least if you have a limited budget.

So there you have it: three snapshots, taken over just four days, that reveal something about this lunatic asylum of a country, and what 30-plus years of greed-is-good, cut-throat, no-such-thing-as-society, screw-you, bankocracy and corporatocracy-supporting politics means in day-to-day terms.


And strangely enough, those very same political attitudes have played a substantial role in causing all the things I listed at the beginning of this post too; the things that make me rather more than merely “grumpy”.