Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts

Sunday, 24 October 2021

Sir David Amess: Blaming social media is a distraction


The murder on 15 October of Sir David Amess, the MP for Southend West, was horrifying by any metric. A 25-year-old has been charged and will be tried next spring, with the Terrorism Act invoked.

The killing came almost five and a half years after the murder of Yorkshire MP Jo Cox, in a crime where the UK’s Crime Prosecution Service subsequently confirmed that her killer is officially classified as a terrorist.

One MP killed by a far-right terrorist; another by an alleged Islamic terrorist. There have been other murders and attempted murders – in 2010, MP Stephen Timms barely survived stabbing by an Islamic terrorist. In 2000, Andy Pennington, the aide of Lib-Dem MP Nigel Jones, was murdered trying to protect Mr Jones, by a disgruntled constituent who seemed to have forgotten the help the MP had given him previously.

But in the wake of the death of Ms Cox, there were calls for a kinder, gentler politics.

In the wake of the death of Sir David, there have been calls for a kinder, gentler public and political discourse.

Only days after the latest killing, Mark Francois MP called for a new ‘David’s Law’ in memory of his friend, to curb online targeting of MPs and end anonymity on social media.

And here is where we run into problems.

Let’s be clear: the political and public discourse in this country has been dreadful for years. And the online abuse of politicians – or anyone else – is unacceptable. Threats of death or rape are inexcusable. Any improvement would be most welcome.

But whatever Mr Francois might like to think, it’s probably not Facebook or Twitter where someone was groomed to be a terrorist and the murderer of Sir David, should that be proven in court to be the case.

Yet the MP for Rayleigh told the House of Commons that he was “minded to drag Mark Zuckerberg [CEO of Facebook] and Jack Dorsey [CEO of Twitter] to the bar of the house … if necessary kicking and screaming so they can look us all in the eye and account for their actions or rather their inactions that make them even richer than they already are”.



There’s a certain lack of self-awareness here – and not just in terms of the violent actions he was prepared to carry out – but because Mr Francois is himself a rabble-rouser, to use a rather old-fashioned term.

In 2019, he compared Luxembourg’s Jean-Claude Juncker, the president of the European Commission from 2014-2019, to Hitler, noting that “Herr Juncker in the bunker would say that, wouldn’t he?”

He told his fellow Conservative MP Phillip Hammond, a minister at the time, “up yours” on Radio 4 regarding Brexit and, on another occasion, went full Luftwaffle, noting: “My father was a D-Day veteran. He never submitted to bullying by any German. Neither will his son!”

Bombast and rhetoric to amuse the masses. But not grown-up politics.

I have no reason to believe that Mr Francois isn’t deeply upset by the brutal murder of his friend, but he himself is part of a deeper, wider problem.

And he is far from being alone. In the wake of the murder, Labour’s deputy leader Angela Rayner was accused by several commentators of aiding this situation with her recent description of Conservatives as “scum”.

No – it didn’t cause the murder in any way (it seems that the accused had been planning something for two years, so it’s not the pandemic either), but it doesn’t help.



As Andrew Rawnsley makes clear in today’s Observer, such language is not new. Winston Churchill suggested Labour would institute a British Gestapo, while Nye Bevan called the Conservatives “lower than vermin”. Neither played well with the public – but neither had anything to do with a social media that didn’t exist.

But back to Mr Francois. His party leader, Prime Minister Boris Johnson, has had many columns published in the Daily Telegraph containing lies – ‘EU to outlaw prawn cocktail crisps’ is one of the more obviously egregious.

The Daily Mail also excels in this – and in whipping up hatred and distrust. It’s spent decades demonising public service workers – teachers and social workers in particular. I recall my mother singing from the Mail hymn sheet about how teachers, untrained in sport, were refusing to do unpaid overtime, meaning that we didn’t win much at the Olympics.

As the UK has seen in recent years, splashing the cash – via the National Lottery, to fund training properly – Is What Actually Works.

To be fair to my mother, when she heard counter points – such as why should anyone do unpaid overtime in something they’re not qualified in – she acknowledged that those points were logical.

But are we less respectful than previous generations? Social media amplifies things, but otherwise, I really don’t think it’s so simple.

In the last year of his life, my father was grumbling about Gary Lineker’s politics. “I can’t respect people with different views to mine,” he opined. “Oh,” I responded, “so you don’t respect me?”

That, apparently, was “different” – presumably in that blood somehow defies one’s own logic somehow. But, y’know ... Mail readers. In those last months, I started taking him a regular copy of Private Eye. We never discussed the contents, but he actually stopped the carers picking him up a Mail every day. Something had jolted him – and one day, he ruefully hinted that it was the Eye, when he told me not to pick him up a Mail when I went to the shops for him.

Yet I also recall, a week or so before the 2016 referendum, his shouting at me, over the phone: “I don’t want to be ruled over by the Nazis!”

And I think back to some of the things he said over the decades and it was little different to what happens on social media – albeit without the ‘coarse’ language. Because for my parents, saying ‘fuck’ was far worse than much else.

Furriners were to be despised (well, until you met them personally). The English, the English, the English were best ... “I wouldn’t give tuppence for all of the rest”. As Flanders and Swann put it. Satirically. Yet my mother in particular seemed to hold it ups as a second national anthem.
Long enough in the tooth, I can look back and think longingly of the era when the Telegraph was a very fine newspaper, which absolutely kept opinion and reportage separate. How sad to look at the papers online forums now and see a nasty, anti-intellectual bear pit. How sad to see a once-great publication as a propaganda sheet for a serially lying prime minister.

For clarity here, I am no social media saint – but a lot of what I’ve written here expresses why I get so exasperated that I swear about and indeed, to, politicians. What recourse do we have when the prime minister can lie in the House of Commons with apparent impunity, yet anyone saying, in the House of Commons that he does so, is punished?

Why is wearing a tie in the House of Commons (for men, obviously) important, yet the prime minister lying is less so? And let’s be quite clear ... Boris Johnson lies almost as readily as he moves his lips – and that is a fact. Most of his Cabinet are little better.

But the Murdochification of British media – together with the demands of 24-hour digital news media and the need for click bait for revenues – are other factors that have brought us here.

Social media is without doubt a problem that humanity has nowhere near solved yet, and it needs dealing with, but it is *not* the origin of the issues that we face now – specifically in the UK – in terms of public and political discourse, and pretending it is, can only be convenient for others who are part of the problem.

The murder of Sir David Amess was – as every murder is – awful. But to try to pretend that it is somehow and primarily the result of the failings of social media issues is, while those failings most certainly exist, a deflection from reality.
 
 






Friday, 30 January 2015

A tale of vaginas and how some expect us to behave


Just don't
It’s been a wonderful couple of days for vaginas.


In the meantime, news – and admittedly I use the word lightly – reached these shores that Gwyneth Paltrow is promoting the steaming with herbs of said vaginas to keep them nice and fresh and the owner ‘energised’.

Then today, the hashtag #NoHymenNoDiamond appeared on my Twitter timeline.

Although this appears to have actually started at least as early as last autumn, it’s today picked up a lovely head of steam (though there’s no evidence that steaming breaks or heals a hymen).

There’s also no evidence that those who tweeted it actually thought about how they’d check such a thing before the wedding day.

But then again, we’re not talking about people with big brains.

And as if all that wasnt enough, it’s pretty much a racing certainty that life at the Daily Mail this past week has seen editor and champion of women everywhere, Paul Dacre, illustrating his notorious talent for ‘double cunting’: there’s a reason his editorial meetings are known as ‘the vagina monologue’.

So, is there a common theme here – beyond, yknow, stuff about cunts?

Well there’s certainly a steaming pile of irony.

Greer’s views on trans women are not themselves news, but although she slammed the views of some other feminists in the same speech, she shares with many radical feminists essentially the same attitude toward trans women (I don’t know if they have any opinion on trans men).

More than one rad fem has suggested that not having a womb discounts trans women from ... well, being a woman.

In other words, these feminists do precisely what they supposedly object to – and create an idea of womanhood that comes down to biology and sexual organs.

It’s no coincidence that rad fems in the US in particular have made unholy alliances with reactionary, Christian fundamentalist political groups and individuals. They are a form of reactionary fundamentalism.

I can’t answer for anyone else, but I know that I don’t want to be defined by whether I have a womb or whether my cunt is smelly.

Who would?

And who would imagine that those doing precisely that would, at the same time, equally want to say that women should not be defined in such a dreadfully limiting way by others?

I have no more right to define anyone else’s experience of their sex/gender than anyone does of mine.

As someone who has been described, by a long-time friend, as a “gay man in a woman’s body,” I’m well aware that there are many ways in which I do not personally conform to any conventional idea of womanhood.

But surely it’s precisely those ‘conventional’ ideas – and expectations and, with them, limits – that feminism seeks to combat?

If you want women to be able to escape lives based on restrictions imposed because of bodily functions, then it hardly seems sensible to use these same things to define women.

Many have found the obituary of best-selling author, and acclaimed scientist, Colleen McCullough, in Rupert Murdoch’s The Australian, to illustrate precisely what still faces many women.

It opens thus:


COLLEEN McCullough, Australia’s best selling author, was a charmer. Plain of feature, and certainly overweight, she was, nevertheless, a woman of wit and warmth. In one interview, she said: I’ve never been into clothes or figure and the interesting thing is I never had any trouble attracting men.”

There’s so much wrong with this that it’s would be difficult to know where to start. Thankfully, Twitter users came up with #MyOzObituary to illustrate the insanity.

But choosing to remember a successful and talented woman in such a fashion is no different in its limiting terms to claiming that her sexual organs are what defines a woman.

And this, perversely, has something in common with the idea of the vagina – via the hymen – of that previous hashtag.

That’s about ownership. It’s about defining a ‘good’ woman on the basis of sex and an idea about what identifies a woman who has had sex. Commenting on her looks is about defining her by them.

The #NoHymenNoDiamond hashtag is particularly dumb, of course, not least since many things can break the hymen, from tampon use to riding a bike.

But that’s the point: none of this is sensible. None of it employs common sense. None of it employs the matter between the ears.

According to the biological definition of a woman, anyone born with Mayer Rokitansky Küster Hauser syndrome (ie without a womb) would not qualify.

So it serves – once again – to illustrate a number of things.

One, that rad fems are not, for the main, really interested in women as a whole and in overcoming the limits that our society does place on them.

Two, that said radical feminists push an agenda that is yet another form of intolerant, bigoted and limiting reaction against progress, and we should not be suckered in to treated it as an intellectually-sound matter.

Three, that radical feminism is a form of secular fundamentalism that has nothing whatsoever to do with what the majority of women think and experience.

And four, that whatever some claim, the main issue that faces us today – that is, ALL of us – is still a class-based one, with a ruling class/supra-national corporatocracy etc using all its weight to gain yet more wealth, and damn everyone else, whether male or female, straight or not, trans or cis, black or white etc etc.

Just look at TTIP – and the ISDS clause in particular – to see this.

Dividing human beings along lines of sex and/or gender, into whether or not they have a cunt that smells or not is idiocy and ignores all the really important questions that face us ALL.

But hey: what a vagina of a few days it’s been!


Thursday, 29 May 2014

Literature and an outburst of modern hysteria


I'm faint with the shock of it all
In the middle of all the news, analysis and hand-wringing surrounding the European and local elections emerged a little story that came almost as light relief.

Of Mice and Men and To Kill a Mockingbird are to be barred from school reading lists by secretary of state for education Michael Gove, it was reported late last week.

I don’t know about the reaction of any mockingbirds, but Twitter was alive with the sound of indignant tweeting.

One could quite easily have reached the conclusion that, deprived of the opportunity to read these works by John Steinbeck and Harper Lee, The Young People will fail in their studies, be put off reading for life and probably start injecting H.

Okay: I invented the last one.

Now it’s a lovely idea that what every child studies for a GCSE in English literature will have a direct impact on the national economy, but I’m going to call that one out as bollocks.
Actually, the reports were illustrative of the parlous state of substantial chunks of the UK media, as various organs picked up the story and ran with it uncritically.

Perhaps unsurprisingly, then, irrespective of Goves involvement in anything, some of the attitudes that have been revealed are hysterical – in more ways than one.
There is not a shred of evidence that any book has been banned.
One exam board has chosen to drop the novels from its preliminary syllabus (plus Arthur Miller’s The Crucible), with one anonymous individual from that board reportedly claiming that Gove’s personal dislike of Lee’s book is behind it – a claim that seems, at best, to be of dubious merit, although Gove has form on complaining that he thought ‘too many’ pupils were studying it. But that is not a synonym for hating the book himself.

The new English literature GCSE subject content was published last December and includes at least one play by Bill the Bard, something by the Romantic poets, a 19th Century novel, poetry since 1850 and a 20th Century novel or drama.

So pupils will still be able to study modern British works – the BBC reported that Meera Syal’s 1996 story of a British Punjabi girl in the Midlands, Anita and Me, and Dennis Kelly’s 2007 play about bullying, DNA, are among recent works that have been included in the same exam board’s draft syllabus.

Yet the Sunday Times reported Bethan Marshall, “a senior lecturer in English at King’s College, London”, as saying that it was a syllabus “straight out of the 1940s”, which would make schools “incredibly depressed” when they see it.

This is hyperbolic rubbish.

Frankenstein's monster. 19th Century. Still iconic
My secondary education came more than a generation later than the end of the 1940s and that’s pretty much what we studied for English literature – for our exam at 16.

Indeed, this is another point that seems to have passed over the heads of some.

This is about what pupils study for a particular GSCE – not for every English literature class for the duration of their secondary education up to and including taking that exam.

If Of Mice and Men and To Kill a Mockingbird are so influential and important to the development of young people, then perhaps they should be taught in the first three years, as preparation for the eventual list of texts that are available to be studied for examination?

To go back to my own experience, in the five years up to O’ level, we studied a huge number of books – and at least two plays a year by Shakespeare (plus the odd one by Sheridan and Shaw).

Now, much as I like to highlight my own uniqueness, I rather doubt that I’m alone in observing, some decades later, that none of that old stuff wrecked my exam chances or put me off reading.

In some cases, I fell in love instantly with the works – in particular, all but one of the Shakespeare that we studied (I only disliked Romeo and Juliet) and Jane Austen’s Pride and Prejudice.

At the time, I disliked Thomas Hardy, Charlotte Brönte and most certainly bloody, sodding Keats.

But then I also disliked William Golding’s Lord of the Flies – every bit a 20th Century novel – while I enjoyed Orwell’s Animal Farm.

As it happens, I have returned to most of these in the years since walking out of school for the last time. In most cases, I have enjoyed what I didn’t at the time and have explored further.

And my more recent literary peregrinations did not begin in isolation, but started as a result of my return to the literature I first encountered in class.

Ode to Autumn aside, however, Keats remains “bloody, sodding Keats”. Thankfully, our teacher also introduced us to a spot of Ted Hughes. And yes, I still read poetry too.

For clarity, I came from a home that was filled with books (mostly theology, non-fiction and light fiction), but have no memories of ever being read to or, once I’d passed beyond reading obviously children’s stories, being encouraged to read anything more demanding than Mary Stewart or Agatha Christie.

Vampires are still popular
So it was a case of mixed messages on the home front, leaving my introduction to literature entirely down to school (as was my introduction to art and music).

My first secondary school, which I attended until after taking my O’ levels, had a very mixed intake in terms of social background. It was a girls’ grammar school (we still had the 11 plus), but it was most certainly not ‘posh’.

My sister, who went to a local secondary school, was introduced to those dreadful ‘old’ books too – and has never ceased to be a reader or to love many older classics.

One of the problems with this sort of debate is that it is inherently patronising to children and young people.

It assumes that they need ‘easy’ texts and that ‘difficult’ – for which, often read ‘old’ – ones will be too hard and will turn them off their studies and even off reading in general.

Such things as computers, television and gaming are cited as being among the reasons that pupils will struggle to concentrate on anything that isn’t obviously ‘accessible’.

As I said: patronising.

Some complaints seem to think that not studying two particular classic 20th Century US texts for an exam will mean that pupils will be deprived – in other words, that they will never read them.

That is an assumption. There is nothing to stop anyone reading those – and other – books, either in their childhood or later. As I suggested earlier, there is nothing to stop a school using those books in earlier literature classes, before GCSE course work begins.

It also falls into the trap of assuming that the prime role of teaching literature to children is to create a life-long love of reading.

Now while hardly unpleasant, that’s far too simplistic an idea.

Few would apply the same idea to, say, the teaching of maths or of geography, so why treat reading differently?

Mind, much of this comes from the same camps that denounce ‘grammar nazis’ and proclaim that children should not be expected to learn to write correctly.

What they do in this – quite apart from revealing an utter lack of understanding of what a ‘nazi’ really was/is – is to reveal, among other things, that they do not comprehend the connection between a solid grammatical grounding in one’s own language properly and the ability to learn another language.

Let’s make it harder for children, shall we?

Every child – not just the ones whose parents can afford to send them to private schools – every child should have the right to the very best possible language education, in order that they have the very best chance to learn to make the most of the English language.

The clash between science and nature is no longer topical
That will not just help them in their future lives, but can be claimed to make a difference to the economic life of the nation as a whole.

And every child – not just the ones whose parents can afford to send them to private schools – every child should have the right to be introduced to the literary heritage of this country (and even Classical culture) and not just the ‘easy’ bits.

It’s the same, incidentally, with music and art – every child should have the right to be introduced to the very best that has been reached in those realms and not just what might be considered ‘easy’.

It’s not the role of education to make things comfortably easy, but to challenge the mind in order for that to develop.  Literature isn’t just about sitting down for a nice bit of a read, but about helping to develop critical skills.

To go down the route of education being ‘easy’ in such a way is not far from seeing education as essentially utilitarian – as merely a preparation for the workplace, which is what you get when the likes of the CBI bleats that school leavers lack “business and customer awareness” skills.

The idea has also been doing the rounds that pre-20th Century literature is also inherently reactionary – ‘misogynist’, was how one Twitter user characterised most of it.

First, as with reading history, it’s a cardinal error to attempt to impose modern mores on the past. You should not, as the Open University beautifully explains it, try to understand the Roman Colosseum through the prism of 21st Century Western attitudes to crime and punishment, religion or even animal rights (as though there’s only one Western attitude to any of those subjects anyway).

Similarly, you don’t try to understand any cultural ‘artifact’ by doing the same thing.

But none of this means that you have to introduce children to classic literature in a way that’s turgid.

Stop being terrified of the bawdiness of Chaucer.

And Shakespeare is full of power and politics, sex and violence.

Examine The Merchant of Venice in terms of anti-semitism and racism – and a proper examination, including the context in which it was written, does not produce the tired argument that is an inherently bigoted play, but rather, subtly the opposite.

Modern enough?

Look at Dickens for insights into 19th Century social issues. Austen was, first and foremost, a satirist – not a writer of rom-coms.

Read Mrs Gaskell’s Mary Barton if you want to see a representation of women and of class in the 19th Century industrial north.

Just want a damned good yarn? Try Conan Doyle or HG Wells – and with the latter, consider his ideas in terms of 21st Century scientific developments such as GM or cloning.

Now theres a thought: man tampering with nature. What about Mary Shelleys Frankenstein? Or Robert Louis StevensonStrange Case of Dr Jekyll and Mr Hyde.

The fear of female sexuality and modernity? Try Bram Stokers Dracula.

Indeed, many of the above remain iconic figures on both the printed page and in film. With the latter, there comes the suggested opportunity to discuss changing attitudes toward women – and if you wanted, you could explore that by comparing Stokers tale with modern incarnations of vampires, including Selene in the Underworld film series.

19th Century English literature should not be seen as some sort of holy canon, but neither should it be damned and ignored, any more than anything from later – or earlier – or treated as though it were somehow so utterly out of date that is has no connection to human lives and experience in the 21st century.

Personally, I have no problem whatsoever with children reading To Kill a Mockingbird or Of Mice and Men, (I loved being introduced to Arthur Miller at A’ level), but I have no problem with them being introduced to older texts either.

The idea that seems to be floating around that somehow they’ll be damaged if they cannot study for examination the former novels, and damaged if they have to study for examination anything from before 1900, is patronising nonsense that does absolutely nothing to promote the best possible educational opportunities for every child.

And in protestations about ‘old’ literature and ‘accessibility’, the argument perversely turns out to be similar to Rupert Murdoch’s avowed anti-elitism. Do we need to detail how that has been used as an excuse to dumb down media – including but not limited to news media – and its impact on the UK’s public discourse?

If you need a reminder, then consider current attempts by the Times – once the paper of record – to smear Labour leader Ed Miliband because he looks a bit weird.

Another point: the clue is in the title – English literature. If you want to create a different course that covers global literature, then do so.

Literature in translation doesn’t count – although students of foreign languages will likely read relevant literature during their courses – so why should literature from the US?

After all, does anyone whine about a perceived lack of opportunity for pupils studying English literature to read, say, works by the rather excellent Australian author, Peter Carey?

And for brooding romance, Jane Eyre
Setting all that aside, is social mobility helped or increased by making education ‘easy’.

Ask yourself where the political leaders from the traditional working class are these days.

Is their absence down, in part, to the demise of the grammar schools that provided opportunities to gain the tools that enabled social mobility – including those that would and will always be available to those who have the fortune to be born to wealthy families.

Now this is not an argument that grammar schools are, per se, the ‘answer’. But the current situation is quite clearly not working – see that question about our politicians, and plenty of research that reveals social mobility to be reducing.

There are myriad reasons to criticise and damn Gove – his obsessive love of free schools and his actual record of trying to micromanage the curriculum (including some of his pronouncements on the teaching of history) are just two – but this non-issue really has the hallmarks of a dose of 19th century hysteria.

And caught in the middle, as always, are young people, being used – yet again – as a convenient political and ideological football.

So go on – won’t somebody actually think of the children for a change?

Thursday, 20 March 2014

#EpicToryFail – when social media goes bad


If you needed more evidence that satire is is on its last pegs, it came late yesterday in the form of yet another bungled attempt at doing social media by the Conservative Party.

After the Budget earlier in the day, party chairman Grant Shapps used Twitter to spread the good news.

In a graphic, under the hashtag #Budget2014, was a series of colourful balls bearing the legend: ‘Bingo!’ followed by the news: “cutting the bingo tax & beer duty to help hardworking people do more of the things they enjoy. Conservatives”.

Oh. Dear. Me.

Or in social media parlance: find me that Jean Luc Picard facepalm picture.

Where does one start?

“The things they enjoy”? [My italics]

And who might “they” be, Grant?

We’re rather left to assume that that is his idea of what “hardworking people” like doing. It does rather reek of ‘them and us’.

Today, George Osborne has spent time fending off questions about this single tweet and attempting to get the discussion back on topic – in other words, onto his Budget.

That would have been interesting, since such an august body as the Institute for Fiscal Studies is currently somewhat confused about the Chancellor’s sums.

But no, we’re still caught up in the giggles over BingoGate. Simon Blackwell, one of the scriptwriters of The Thick of It, noted via Twitter, had such a plot line been suggested at a script meeting, it would have been dismissed as being “too far-fetched”.

And well into the afternoon, it was still trending on Twitter, while all that Mr Shapps had managed during the intervening hours was one really rather lame effort at condemning Labour for a weak response to the Budget itself.

Not that the Tories are strangers to epic social media fails.

Last summer, Mr Osborne tweeted a picture of himself eating a burger while finishing off a spending review that slashed services – the burger just happened to be a ‘posh’ one from Byron, which would have cost around £7, and had had to be delivered.

Then, after the under-attack Chancellor labeled him the “model of lean government” in the Commons, the rotund secretary of state for communities and local government Eric Pickles tweeted a picture of himself preparing a speech and eating a salad – which must have made a change from the (alleged) £10,000 increase in his department’s biscuit budget for 2012

Funnily enough, that particular tweet actually worked – excluding the question of whether you think that government ministers should be playing such games.

But then again, here’s a little point that might be worth remembering: Pickles was not born with a silver spoon in his mouth.

Meanwhile, over at @toryeducation, one or other of secretary of state Michael Gove’s resident gophers has, on more than one occasion, used the account to tweet exasperated and even abusive responses whenever someone seems to be getting the better of their lord and master.


'I'm being serious – really'
And let us really not forget the Prime Minister’s own glorious moment a week or so ago, when he tweeted a picture of himself, on the phone, wearing his best Serious Face, to show just how Seriously he was taking his trans-Atlantic discussion about the Ukraine with Barack Obama.

Parodied mercilessly by the Twitteratti – including, amongst others, Sir Patrick Stewart – he responded in a huff with a picture of himself sitting listening to Bill Clinton, directing the message at Sir Pat and saying: “Talking to another US President, this time face to face, not on the phone.”

Now remember, this is the Prime Minister of the UK and not a petulant child, right?

Mind, after photobombing ‘that’ selfie at the Mandela memorial gig, you might wonder.

As only a sight aside, if you’re a well-known figure who’s going to do a photobomb, then do something like Benedict Cumberbatch pricking the pomposity of Bono at the Oscars.

Oh, Benedict – I love you!

But back to our central subject.

You can argue all you want about the appropriateness of senior, national politicians and parties using social media, but it’s here to stay.

In which case, you’d think the Conservative Party would have the sense to get someone in who actually knew what they were doing.

And for goodness sake, if I can do social media without any training, and the likes of the wonderful Sir Jean Luc Picard can make it look effortless and joyful, then you would not think it beyond the wit of the Tories to work out how to do it effectively.

But herein lies the problem.

They really think that they understand social media and that they can do it – but what they appear not to understand is that every time they do something like this, they increase the sense that they’re a bunch of toffs who are, at best, completely ignorant of how the majority live and love and die, and at worst, they really do consider all the rest of us to be mere plebs and themselves to be our born masters.

It is, as The Other Half suggested with a graphic tweet himself last night (see left), akin to Marie Antoinette’s approach to the hoi polloi.

But until they finally get this – if ever they are able – we can carry on laughing at something akin to an episode of The Thick of It, and wonder just when the next gaffe will emerge and from whom.